Communicating the vision, product or service of my clients via innovative marketing strategies that will expand market share using multimedia.
My Idea Factory LLC
Marketing and public relations development for Swiss America Trading Corporation, a Phoenix-based national investment firm specializing in U.S. gold and silver coins. My primary responsibility is producing direct response leads via radio, television and Internet advertising and PR campaigns.
Proficient in all aspects of radio and television broadcast production including; scriptwriting, narration, on-air talent, direction, video/audio taping production, post-production editing and ad placement. Concept and placement of all print advertising, brochures, Special Reports and press releases.
Copywriting responsibilities for "Real Money Perspectives" economic newsletter and daily financial new blog. Responsible for all Internet site development including concept, content, editing, graphics, networking and content for SwissAmerica.com. Weekly e-mail to 100,000 subscribers of SwissAmerica.com and Scouting new radio/TV spokespeople.
Between 2001 and 2015 I published six books on economics authored by Swiss America Chairman Craig R. Smith. In addition I have produced dozens of Special Reports designed to help educate the public about current geopolitical and economic trends.
In 2000 I produced a 2-minute daily radio feature entitled TRUE WEALTH, which is simulcast on the web and KKLA in Southern California beginning May 1, 2000.
Between Fall of 1997 and January 2000, I served as Research Director for Swiss America's Year 2000 National Educational Taskforce (Y2KNET). This non-profit, grassroots coalition (which I co-founded with Swiss America) worked closely with the American Red Cross and FEMA to produce several free educational resources on family disaster preparation. In the Spring of 1998, I produced "Y2KCPR," a multi-media resource (48-page magazine and audio CD) based on six months of in-depth research.
In February of 1999, I began production of a documentary video entitled "Preparing Wisely for the Next Millennium," based on a Phoenix Town Hall meeting I organized with 2,500 attendees and 25 speakers. The video featured clips with over 40 national leaders from government, business, and non-profit organizations, teaching about personal responsibility and community service in preparation for the year 2000.
Between Summer and Fall of 1999, excerpts of "Preparing Wisely" aired nationally on CNN, PBS, PAX, and TBN television networks to help calm public fear over the "Y2K" computer bug. Between 1/98 and 12/99, I scheduled media interviews for Swiss America's president Craig Smith on; CNN, CNBC, ABC, CBS, PBS, TNT, PAX, TBN, as well as scores of national and local talk radio broadcasts. The Y2KNET campaign increased Swiss America's prospect base by over 100,000 names.
Bradshaw & Associates LLC
Marketing and public relations development and implementation for two primary clients: Swiss America and Open Church Ministries, a non-profit Christian organization based in Colorado Springs. I organized two national tours for Open Church Ministries and developed a national "Economic Solutions" seminar tour for Swiss America. I co-hosted several national live talk-radio broadcasts in both short and long format. Responsible for production of all print, radio and Internet marketing support materials.
I produced two educational audio-print resources: "The Future Church," and "The Warfare Series" for national distribution through Open Church Min.
In 1995 I produced The Warfare Series, a 16-hour audio resource with excerpts of Swiss America radio broadcasts that aired live between 1988 and 1995. The Warfare Series features over 100 leaders discussing ideological, legal and financial trends in the next century. It was designed to educate Americans about their religious, constitutional and free-market heritage.
In 1993, Open Church Ministries commissioned me to produce The Future Church to compliment their flagship best-selling book, "The Open Church." The subject of this resource is restoring Christianity to an interactive, laity-driven family of participants rather than a passive, clergy-driven audience.